STAR: The results of "STAR social basket" for 2011. ( 18.01.2012 )

In summing up the project, all price changes were taken into account that occurred within 5 months' operation of the project which eventually led to 1.43% price increase of the Basket. This index was influenced by two main factors - seasonality (0.082%) and supplier price change (1.34%). The latter was due mainly to external factors such as instability of raw material prices in world market and inflationary background in the domestic market. The greatest influence on the basket cost had the price increase of sugar by 19.7%.

It should be noted that the restraint of price increase of the goods included in "STAR social basket" became possible due to weekly promotions of the chain, which reduced the overall cost of a basket by 0.81%.

Note also that the project "STAR social basket” was launched on August 1, 2011. The aim was to establish permanent control over the prices of essential consumer goods. In the frame of the project the price dynamics of the goods included in “STAR social basket” was monitored twice a month and it was represented as Index of the basket, i.e. the cost of the basket relative to the previous period

The list of goods of "STAR social basket" consists of 180 key consumer goods such as sugar and salt, cheese, Lori and Shirak, matzoun, milk, butter, curd cheese, sour cream, mayonnaise, margarine, eggs, sunflower oil, beef, meat, chicken and chicken ham, pork ham, trout, bread and lavash, bananas, lemons, onions, cabbage, beer, mineral water, champagne semi-dry, wine, sunflower, olives, meat dumplings, buckwheat, rice, macaroni, pasta, napkin, washing powder, dishwashing detergent and other socially important goods.